Perhaps best of all, before a single contestant rides, ropes or wrestles on the Thomas and Mack dirt, the South Point will have hosted the National Finals Rodeo women’s breakaway roping and crowned the next world champion. By that point, among other events, the South Point will have already hosted the Miss Rodeo American Convention and Fashion Show awarded NFR back numbers to the 120 NFR qualifiers and held the annual PRCA Awards Banquet. There’s just always something happening here, and people have figured it out.”Īnd in 2022, there’s something happening even before the NFR officially opens with the first go-round on Dec. There’s almost nothing you can’t do, and that’s probably the biggest draw,” Growney said. The fact of the matter is that, during the NFR, one could literally never leave the South Point, yet could take in practically every element of the Super Bowl of Rodeo, short of attending at the Thomas and Mack Center. Plus, literally during the NFR, the South Point Arena hosts the World Series of Team Roping.

Many of those events, held at the South Point Arena, are rodeo-related, including the Indian National Finals Rodeo and Pro Bull Riders competitions. “We’ve got 42 weeks a year of equine events, so people are accustomed to it being a cowboy spot.” 1 spot during the NFR, and the reason is that we’re a cowboy spot year-round,” South Point general manager Ryan Growney said. It’s got an unmatched cowboy/cowgirl vibe. Equally so, it’s those fans’ intense loyalty to the South Point.ĭuring the NFR, there’s honestly nothing quite like the South Point. Then there’s the third reason: It’s not just rodeo fans’ loyalty to sponsors that causes Coors products to run dry each day. Second, as Gaughan’s quote notes, it demonstrates the loyalty rodeo fans have to the brands that support the sport. So for 10 days each December, there’s a quantum beer shift. It’s an intriguing anecdote for a few reasons.įirst, the South Point is normally an all-Budweiser shop. So said South Point owner Michael Gaughan, during the 2017 Wrangler National Finals Rodeo. That’s how loyal fans are to NFR and PRCA sponsors.” The Coors people have to give me a full truckload of Coors every day.

The South Point is a hotbed of activity practically 24/7 in the days leading up to the NFR and throughout the 10-day event. A packed house at the South Point Showroom takes in one of the nightly viewing parties during the 2021 Wrangler National Finals Rodeo.

South point casino horse stall map